Advertising Fans




As society changed during the last years of the nineteenth century and early twentieth century, so did the fan. Major social alterations are reflected in the size, shape, materials and decoration of the fan, not to mention its distribution and usage: most importantly it is no longer mostly an elite product but is available to many free of charge, as designs and materials are put to use by many different companies and services for the purposes of advertising.

By Hélène Alexander